2.The influence of Beijing 2008 Olympic Games to enterprise market mode

With the approaching of Beijing 2008 Olympic Games, more and more Chinese customers attend in various of sports, and the professional demand to athletics equip is advancing. Even routine sports items just like canter, customers who in top cities begin already showing their professional requirement. It can be seem from the future developing current, sport shoes market will be more fractionized, and fractionize not only involve new empolder market which brand concentrate comparatively rather low, but also involve original professional market, for example training sport shoes, with more fractionizing in service crowd, the blank of top professional product will be filled up. Chinese homemade sport shoes should stand in the base of serving for the masses customers and then develop professional products in various sports items, it will bring durative 77win income accompany with boosting up customers’ professional incline. At the same time, with market competing more impetuosity, whether Chinese homemade sport shoes enterprises can hold the process of market fractionize, possess of more professional products following, and produce classical style sport shoes just like Nike’s jordan shoes,nike shoes,nike dunks, air force ones, air max, it’s the key for them to finally compete with international brand as Nike,Adidas. Internationalization course take more challenge to Chinese domestic enterprises, Internationalization is not as simple as export some merchandise, or set up several monopolization shops in overseas, but need enterprise store up from Internationalization team to a good many aspects.

3.The influence of Beijing 2008 Olympic Games to science and technology content of sport shoes product